Managing Director

Lonely Planet named Penang as a top food destination for 2014. Many friends were surprised at the news, but it is no surprise to me.

I joined Kikkoman Corp, the world largest soy sauce manufacture, and have worked in food industry more than 30 years. I tried every single delicious food throughout the world. When I came to JFC Singapore, a subsidiary of Kikkoman Corp, I was surprised that Singapore and Malaysia have so many delicious cuisines.

I firmly believe that people in the rich food culture will enjoy Japanese foodsI wonder how come the two countries have such wonderful foods. And I concluded that it is because of “chemistry of multi-cultures”. I firmly believe that people in the rich food culture will enjoy Japanese foods, which is another gem of world cuisines.

I am very excited to provide wonderful Japanese foods to Singapore and Malaysia. Because I know that people this area will make the best use of Japanese foods and create another wonderful cuisine soon.

Hiroshi Fujimori